Pinterest Marketing for Small Businesses

 Oct 19, 2021

 

Have you been using Pinterest just for your searches or have you jumped on the Pinterest marketing bandwagon already? If you still haven't, maybe it is time to give it some thought.

On the face of it, Pinterest and Instagram as platforms appear to be quite similar in nature and if you are already on one, you might end up overlooking the other. Instagram has been more popular for longer and hence Pinterest takes a back seat for many. But although similar, there is a stark dissimilarity between the two platforms with each platform bringing something unique to the table when it comes to marketing your product or service.

Yes, both these platforms are about aesthetics and visual communication for marketing. But both serve different purposes. While Instagram is primarily used to share a user’s personal pictures, Pinterest serves as a platform for curating and saving content that has been often uploaded by other users.

Instagram lets you share while Pinterest allows you to discover.
Talking about Pinterest for marketing, firstly begin by creating an account.
A few tips as you go ahead with Pinterest
With any of the platforms, creating eye-catching content is key to success. An attractive vertical visual will work well considering most people will browse on their phone. The title needs to be catchy and the description on point. For a small business, creating brand awareness is very important and you could always add a logo to the images so that the visuals reflect your brand and create interest.

Consistency is key and without regular uploads you will lose out on exposure. You must pin at least once a day. Regular posting has been made easy by platforms like Hootsuite, Tailwind etc. where you can schedule multiple posts. One of the most important parts of Pinterest’s content strategy is targeting the right audience with ads. You can target your audience with age, interest, location, and keywords.

These few pointers are good to get you started. As with every platform and their ever-changing algorithms, you will learn as you go and understand what works best for you. If you are getting started and need help, get in touch with us for Social Media Marketing for Small Business.

 

Recent Posts

Explore Timeless Design Elegance and SEO Excellence on Our Website


Unleashing Creativity in Vintage-Themed Websites


Maximise Your Antique Website's Visibility and Conversion Rates with a good Website Design


Getting SEO Right for Antique Websites


Art of Designing Antique Websites: Smartly Showcasing your Antiques Online


Effective Website Design for Antique Dealers


Setting Up Your Online Antique Store


Are you Looking for Vintage Website Design Services for Antique Dealers?


Vintage Web Design Services for Antiques Businesses


Develop an Effective Online Presence for your Antique Store


Important Things to Know About Vintage Themed Websites


How to Find the Right Vintage Website Design Services?


Build a Powerful E-commerce Website to sell Antiques and Collectibles Online


SEO Strategies for Antique Dealers or Furniture Stores


Why is Website Maintenance Important?


How to Achieve Optimal Website Optimisation for Antique Business


Benefits of Website Support Services


New Social Media Marketing Ideas for this Year


Why Choose Ecom Solutions for your Online Shop?


Pinterest Marketing for Small Businesses


Make Instagram Work to increase your Antique Website Traffic


Is your online Antiques Store Generating Enough Sales?


Antiques Website Support


Vintage Website Seo Services


Online Antique Store Marketing Ideas


Ecommerce Antiques Website Design


Vintage Web Design


Selling Antiques on Instagram


Content Marketing Strategy for Antique Dealers


Online Antique Store Marketing


Improve Your Antiques' Business with a Shopping Cart Website


Social Media Support for Antiques Businesses


Antique Shops Website Maintenance


Why are websites important for small businesses?


Knocking Down Online Barriers for your Antique Store


Antiques Dealers Website Optimisation


Simple SEO Tricks For An Antiques Website


Marketing Your Antiques and Collectibles Business


Rue des Fontenelles


Getting Your Antiques Online, And Optimising Them Be Found


Finding a Search Engine Optimisation Company for Antiques and Vintage Themed Websites


Why is a website a good thing for an antique business?


Antique Shops