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Setting foot into the world of online shopping is a recent move for many antique dealers. And further venturing into the world of social media is a whole new ball game altogether. Facebook, Instagram, Pinterest etc are some of the platforms that can work wonders when it comes to increasing traffic back to your website. It is all interrelated after all! Read More »
Setting up a good store and ensuring that it generates enough traffic are two entirely different things. With the world still reeling from the uncertainty of the past year, the importance of online shopping has greatly increased. Getting buyers to your website is the most important factor, and then it’s a case of converting those visits into sales. If your website is lacking the footfall that it ideally should be generating here are few elements that you need to focus on Read More »
While using your phone, how many times has one of your apps crashed or the system malfunctioned? At least once or twice to say the least? This could be true in the case of your website as well. Website support comes in handy for any issues your website may experience. Web support means you have an easy avenue to report system-related issues. This includes content or data errors, data appearing incorrectly, creating vanity URLs or providing feedback. Read More »
Merely having a website is of no use if it does not appear at the top of search pages and nobody knows about it. Antiques attract a very specific set of audiences however, just having a website isn’t enough unless it reaches the right people. SEO aims to market your website to the right audience so as to capture an organic set of visitors. If you are an antique store with a website attached to it, implementing an effective SEO strategy is important if you wish to portray your website in the right manner to the right kind of viewers. It’s worth noting that organic visits to your website has better potential in terms of converting to sales. Read More »
Marketing your online antique store can be a little tricky. Many antique collectors and buyers are used to the tradition of visiting antique stores and converting them into online shopping may not be easy. Building a meaningful website is the first step towards gaining exposure, and this website then allows you to build the trust of your clients. Read More »
Antiques are something that not many buyers will typically think to buy online. However a growing number of antique dealers are deciding to go digital in order to gain maximum exposure for their business, with the volume of antique eCommerce websites increasing every day. Creating an online antique shop is not as easy as some other eCommerce websites and often requires a lot of thought and creativity. Read More »
The antiques marketplace has historically been a niche speciality, whose basis of operation was entirely based on physical visits to an antique shop or centre to make a purchase. But the antique world as we have known it to be for decades has changed and evolved with time. Just like every market space is embracing technology, so is the antiques community. While some of those within the industry have managed to sustain a strong business, marking your presence on the digital medium is vital nowadays to grow further. Read More »
Instagram is a multifaceted powerhouse. From sharing content and connecting with your customers to sharing updates about products or services and online sales, everything can be done without actually spending a lot. Many businesses are making the most of this platform to sell their products including businesses within the antiques industry, who are also getting onto this social media bandwagon. Read More »
If you are in the antique business, a focussed and targeted content marketing strategy has to be the best way forward. Antiques is a niche sector of specialised interest, so this has to be taken into account when devising an effective marketing strategy that will reach the relevant crowd. Above all, this will ensure your business is best positioned to fulfil its full potential. Read More »
The antique trade is not a business model as conventional as some. Although business basics remain the same, they require a particular approach often bespoke to the client, the business orientation and the customer base. Read More »
Adding a cart to the website allows your customers to create a temporary list of pieces by adding them to the cart. It helps them keep a track of items until they leave your website. Customers can sometimes save their lists to a file or forward it to an email address which will allow them to keep a better track of their options. Items can also be placed on hold or added to a wish list for review later. Shopping cart technology isnt all about buying, it also helps users with their buying decisions. Read More »
This year has had a drastic effect on the revenues of quite a few businesses. While more traditional marketing techniques were less effective amidst the situation, what did very well in most of sectors was digital marketing. Even businesses that had never ventured into or not made complete use of this medium have done so now. Read More »
A website will not work at 100% if it is not maintained periodically. Having a good website for your antique shop gives you a digital foothold and a considerable amount of exposure. But maintenance and support are essential to make sure that it continues to do its job well. Every antique website is different and at Website Design for Antiques, we provide you with precisely the support that you need for your website. Read More »
Investing in a website often takes a backseat, especially in the case of small businesses. A website is an important asset for any business no matter what the scale and reach of the audience, a valuable medium for information sharing and reaching out to your customers.
With many now building up their businesses solely online, without a brick and mortar store, the need for a small business having a strong online foothold is crucial in order to sustain, compete and continue to grow. Read More »
With many now building up their businesses solely online, without a brick and mortar store, the need for a small business having a strong online foothold is crucial in order to sustain, compete and continue to grow. Read More »
Antiques is a market that has made a slower transition to the digital arena for its sales. The nature of the business is such that many customers won't buy large or expensive antiques unless they can see and touch them first, and also there tends to be negotiation so the listed price may not be the final price. While web sales have always traditionally been a small percentage of sales, the picture is bound to change with COVID-19 crisis affecting the way people are shopping and the habits they take away from this. Read More »
The antique trade is such that it has an extensive clientele that goes beyond local boundaries. There are a lot of clients who are not just domestic but also located internationally. So it becomes necessary to develop and boost your presence through an online platform. One essential tool to achieve the reach required by an antique dealer is “Website Optimisation”. Read More »
Every business is different and requires different strategies to make a mark in the competitive digital world. The world of antiques is its own marketplace and requires a different set of techniques and SEO strategies in order to get noticed online. Here we discuss 4 simple yet impactful online strategies that work in the world of antiques: Read More »
Antiques are such that this business has a very discerning set of clients.
An online antique business needs to be marketed in such a way that it reaches the right set of people. If you are online, in order to make the most of it, you need to apply the right marketing and SEO strategies to gain maximum exposure. A successful website makes one of the best assets for your antique business. Using the right online marketing strategies is what is important. Read More »
An online antique business needs to be marketed in such a way that it reaches the right set of people. If you are online, in order to make the most of it, you need to apply the right marketing and SEO strategies to gain maximum exposure. A successful website makes one of the best assets for your antique business. Using the right online marketing strategies is what is important. Read More »
February sees us launch Rue de Fontenelles.
Last year we popped down to the attractive town of Chagford in Devon to meet the passionate owner - Caroline. Read More »
Last year we popped down to the attractive town of Chagford in Devon to meet the passionate owner - Caroline. Read More »
Antiques is a unique market place with a varied group of people venturing into it - both as traders and as a customer. Some are always in search of unique antiques for their decor or for a personal collection, and some are buyers browsing for a one-off item or decorative piece. Read More »
Search engine optimisation (SEO) is necessary for all businesses, including antiques.
Having a strong digital foothold and marketing your product or service to the right audience is important in order to thrive and grow. The antiques and vintage market is a niche area and needs to be marketed in the right manner in order to generate leads and sales.
The antique market is such that it is scattered all over the world and your website is the perfect way to reach out to a wider audience. Read More »
Having a strong digital foothold and marketing your product or service to the right audience is important in order to thrive and grow. The antiques and vintage market is a niche area and needs to be marketed in the right manner in order to generate leads and sales.
The antique market is such that it is scattered all over the world and your website is the perfect way to reach out to a wider audience. Read More »
In today’s competitive world, there are very few successful businesses that do not have digital exposure. The need for a website in antiques is as important as in any other business.
The reality is, if you’re not online, you’re losing out on considerable business exposure and in turn potential clientele. Even if you are into the niche market of antiques, there still is a need to be visible online as not all customers visit in person.
Read More »
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