New Social Media Marketing Ideas for this Year

Feb 24, 2022

We always believe in seamless integration of our client’s websites with social media platforms. This allows you to make the most of your digital presence in terms of the following:

· Increased number of visitors and followers
· Added exposure on social media
· Display of your Instagram feed on your website
· Links to all your social media accounts
· Facebook & Instagram shopping stock uploads

Social media is a great medium for building and engaging with your community. Here we give you 3 important marketing ideas that you can incorporate into your efforts to make the most of your social media presence.

Reels
Product videos are a thing, but now what is trending all the more are Reels. Reels offer a quick way of reaching out to a wide audience. The best part is these can be created and uploaded on several platforms. Making such casual videos can gain you more exposure and since these posts are more informal and personal in nature, they can gain more attention.

Local SEO
Local SEO is an important part of marketing. Local SEO efforts also help increase the number of clients who walk into physical stores as well, especially when it comes to something like antiques where it is all about actually seeing and getting a feel for the piece. A Google business listing is important and will bring up the most local results when someone searches for something, for example 'Antique Furniture'. It will find the Google business listings related to this keyword that are nearest to the location of the person making the search and suggest these businesses to them, it will also do the same for search terms such as 'Antique shops near me' or 'Antiques Derby' (or wherever you may be located).

Instagram Live
Informative Instagram live videos can also be of good help. Especially if you can make informative videos around antiques, these will certainly give you a lot of exposure and bring in relevant audiences.

These are a few marketing tools that you might want to consider in the coming year to make the most of your digital marketing efforts. Get in touch with us if you have any antique or vintage web design requirements.